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CG Capital Advisory Limited said in a statement that its InterContinental Residences Bangkok Asoke development had achieved more than 60 percent reservations prior to launch despite broader market uncertainties. The milestone underscores sustained interest from high-net-worth buyers in branded residential properties in central Bangkok locations. Units are priced from THB 44.8 million for two-bedroom configurations within the overall THB 5.5 billion project. A report from BW Hotelier noted the development will comprise 88 luxury units and is slated for completion in 2029.
The company positioned the performance as validation of its strategy focused on the right brand, partners and product in Thailand’s luxury segment. Mr. Phoom Chirathivat serves as managing partner and co-founder of CG Capital Advisory Limited, which manages a THB 10 billion inaugural fund targeting hospitality and real estate opportunities. The announcement highlighted that the project operates without a joint venture with IHG, relying instead on brand licensing for the InterContinental name. Sales activity reflects continued demand even as some international markets experience slowdowns in capital flows and investment.
Thailand ranks first in Asia for branded residences, accounting for 23.3 percent of a USD 26.6 billion regional market, according to data cited by the company from CBRE. The statement pointed to high-net-worth individual migration into Thailand that climbed 178 percent from 2013 to 2025, as reported by Henley & Partners. Taiwanese buyers have emerged as the fourth-largest foreign purchaser group, recording 27 percent annual growth in transactions between 2023 and 2025 per CBRE and REIC figures. Such trends have helped insulate the sector from wider geopolitical and economic headwinds affecting other regions.
The firm plans to open a sales gallery for the project in Bangkok on July 4 and 5, 2026, following an earlier promotional event in Taipei scheduled for July 3 and 4. These activities aim to engage prospective buyers from key Asian markets drawn to freehold luxury residences in Sukhumvit. CG Capital Advisory Limited has established itself as the leading investment manager for branded residences in Thailand through multiple prior developments. The approach emphasizes strategic locations and established hospitality brands to appeal to international clientele seeking stable assets.
Branded residences have gained prominence in Thailand as buyers seek properties tied to reputable operators that provide access to hotel-style services and amenities. The sector’s growth aligns with the country’s broader appeal for relocation among affluent individuals seeking political stability and lifestyle benefits. Industry data incorporated in the announcement illustrates how Thailand has outpaced several regional peers in attracting such investment over the past decade. CG Capital Advisory Limited indicated that further details on the project remain available through its designated contact channels.
